O processo de internacionalização de empresas brasileiras em países emergentes: uma análise do mercado chinês (2009 - 2023)

Abstract

The present article aims to analyze the internationalization process of Brazilian companies in the Chinese market between 2009 and 2023. Focusing on the advantages and implications of this process, the study seeks to investigate how expansion into these markets can provide access to rapidly growing consumer markets, diversification of operations and products, and reduction of local economic risks. The research employs theoretical approaches and quantitative data analysis to examine the internationalization strategies adopted by Brazilian companies and the benefits gained. The analysis considers economic, political, and cultural factors, contributing to the understanding of internationalization dynamics and South-South Cooperation (SSC) in the context of the BRICS. The underlying hypothesis of this study is that the internationalization of Brazilian companies in emerging BRICS markets can offer significant advantages by providing access to rapidly expanding consumer markets, enabling the exploration of new growth opportunities, and increasing their customer base.