Nacionalismos de papel representações negras em narrativas identitárias do Brasil na revista O Cruzeiro, 1968-1970”

Abstract

Brazil, since the first republic, fragmented and diverse, craves for the utopian desire of a single soul (Carvalho, 1990) in its people, finding in the illustrated press (Dantas, 2010) an interesting support for its desire. This research aims to present the researcher's impressions on the social representations (Moscovici, 2007) of black personalities in the magazine O Cruzeiro and the signs that make up these personalities, seeking to understand how this magazine whose proposal was to be global and educate the gaze, in Chateaubriand's words, while defending and valuing US ideals, articulated his discourse associated with the power of photographs (Andrade, 2004) in the middle of the civilmilitary dictatorship (1964-85), where the judgment of censorship silenced the press . In this sense, the period of analysis (1968-70) is fundamental to understand this US/Brazil relationship, as in both countries’ society fostered the germ of change and subversion. This research is based on the following works: Imagined Communities (2008), Benedict Anderson; Social representations: investigations in social psychology (2007), Serge Moscovici; History of photo reporting in Brazil (2004); Joaquim Marçal Ferreira de Andrade; The origins of photojournalism in Brazil: a look at O Cruzeiro (2012), Helouise Costa and Sérgio Burgi; Proposal for a photographic image analysis model (2004), Javier Marzal Felici.