ApêMatch: proposta de um produto tecnológico de inteligência analítica e compatibilidade de roommates para o mercado imobiliário universitário

Abstract

This study aims to develop a technical-technological product—specifically, a digital platform for psychographic segmentation and compatibility matching between roommates—focused on the realities and housing needs of university students. The research proposal stemmed from identifying recurring issues in shared living arrangements, such as incompatible routines, divergent daily habits, and a lack of search tools capable of matching options based on consumer behavior. To address these challenges, the study combined psychographic modeling with analytical algorithms to offer features such as lifestyle mapping, real-time calculation of mutual affinity scores, and an interactive environment to connect compatible profiles. Utilizing a modular, intuitive, and responsive architecture, the system facilitates an efficient matching process for potential roommates based on subjective behavioral data. Grounded in an empirical and methodological framework, the project developed methods to ensure rigor in attitudinal measurement and the elimination of response bias; deliverables included an analytical roommate compatibility model, a mobile-responsive interface, a functional conversational interaction prototype, and methodological documentation. The study's results demonstrate the potential to reduce perceived risk when selecting roommates, thereby fostering greater contractual stability, improving domestic harmony, and contributing to community well-being within the university ecosystem.