Design da informação como ferramenta para educação financeira: criação de um e-book sobre investimentos para alunos do ensino médio

Abstract

The present work aims to develop an e-book on investments targeted at high school students, using the principles of Information Design to make financial content more accessible and engaging. The textual material was produced by the Financial Market League of the Federal University of Uberlândia (LMF-UFU), an outreach project that promotes financial education through workshops and short courses. The theoretical research encompassed concepts of information design, visual communication, and financial education, as well as an analysis of the predominant aesthetics of the financial market. Based on this foundation, a digital editorial project was developed, emphasizing clarity and usability, with typography, color palette, and graphic elements adapted to the teenage audience. The result was a 26-page e-book accompanied by a complementary set of flashcards featuring ten basic investment concepts. It is concluded that Information Design is essential for translating technical content into comprehensible formats, contributing to autonomous learning and the engagement of young people in financial topics.