O Instagram como ferramenta para professores de música empreendedores: um estudo com dois violinistas

Abstract

The present study aimed to discuss how digital platforms, particularly Instagram, can serve as a job market for music teachers—in this case, specifically for violin instructors. The specific objectives included understanding how the participants were teaching violin before entering the digital market, identifying the work strategies they adopted on Instagram, analyzing their business tactics, exploring the music education services they offered, and assessing how their careers have been impacted by the digital market. The research incorporated studies on entrepreneurship (SEBRAE), digital entrepreneurship, digital marketing (Torres, 2009; Souza, 2021), Instagram, social media, music education, the use of technologies, content production, and digital platforms. Data collection was conducted through social media observation and semi-structured interviews with the two participants. Results showed that Instagram is an excellent platform for music education businesses, as a significant number of people are active on digital platforms and consume products and services offered through social media. Therefore, thisresearch contributesto the field of music education by offering guidanceto those beginning their careers and who need orientation on working autonomously online, while also encouraging entrepreneurial possibilities in music education.