Os marcadores culturais na Tradução Audiovisual: análise das legendas para streaming da série The Office

Abstract

This study aims to analyze the cultural markers found in five idiomatic expressions in Audiovisual Translation (AVT) for the subtitling of four episodes of the TV show The Office, two from the second season and two from the third. The analysis will be based on the transcription of the original audio in English and the extraction of subtitles in Portuguese, available on the streaming platforms Netflix and Amazon Prime Video. It also aims to study these expressions in order to understand their cultural importance in translation; to verify the technical translation procedures used by the translators, as defined by Barbosa (1990); and to comparing the translation choices between the two platforms, taking into account the cultural markers described by Aubert (2006), as well as the specificities of idiomatic expressions addressed by Vilela (2002) and Tagnin (1988). The results revealed a considerable use of the adaptation procedure as a translation strategy. Three of the five expressions analyzed, used this procedure to adjust the original English expressions to a new culture, highlighting the challenges faced by translators in the subtitling process for streaming platforms. Furthermore, this work has demonstrated the importance of competent translators in the field of AVT, in order to adequately adapt expressions with cultural markers with the aim of engaging viewers who use subtitles on the context of the TV show.