K-pop e cultura de fãs em uma perspectiva decolonial: Comunicação em texto e vídeo sobre a mensagem do BTS e o ativismo do fandom ARMY

Abstract

This dissertation aims to reflect on the research and development of the e-book <BTS and ARMY: From the Group's Message to Fandom Activism= and the scientific dissemination video, which were created as requirements for obtaining the Master9s degree in the Graduate Program in Technologies, Communication, and Education. The book, which will be available online, presents a narrative construction around the message of the group BTS and its fandom ARMY, based on an analysis of nine songs by the South Korean boy band BTS, released between 2020 and 2022, and a discussion about the role of its fandom ARMY and its relation to the group's message. The video is a 14-minute production, divided into five parts, and will be shared through social media as part of the dissemination of the research presented here. In this context, this report serves as a detailed development of the process, including methodological procedures and discussions on fan culture and decoloniality, which provided theoretical support for the elaboration of the products.