Ecocapitalismo e certificação florestal: estudo de caso uma indústria de celulose

Abstract

This study explores the intersection between sustainable practices, environmental preservation and effective business models, thus shaping the concept of ecocapitalism. The research focuses on forest certification as a strategic tool for companies, with an emphasis on LD Celulose, seeking to understand not only its contribution to environmental conservation, but also its economic implications. To this end, an exploratory documentary approach was adopted, analyzing key documents, such as the Environmental Impact Study and the public summary of the company's Floral Management, in addition to carrying out a systematic bibliographic review of pertinent terms. The core of the study lies in analyzing the contradictions of ecocapitalism through a case study related to forest certification. The specific objectives include understanding the forest certification process, characterizing and analyzing the forest certification adopted by LD Celulose. Forest certification, crucial in the ecocapitalism paradigm, can imply high costs, greenwashing and questions about its effectiveness in environmental conservation. This study, therefore, not only deepens academic understanding of forest certification, but also offers important insights for companies seeking to integrate ecocapitalism into their strategies, promoting a sustainable balance between the environment and capital. Ecocapitalism, forest certification and the cellulose industry are intertwined in a complex network, where the search for profit and sustainability coexist with ethical and environmental challenges. Finally, the importance of a critical approach is highlighted to ensure that practices such as forest certification not only promote an image of environmental responsibility, but also effectively contribute to sustainability, avoiding the perpetuation of exploitative models.