Salvê!: projeto de identidade visual e branding

Abstract

The Salve! is a small company recently founded to operate in the beverage distribution area in Uberlândia-MG. Analyzing the new brand introduction in the sector, it was clear that there is a high competition with other companies providing the same services and products however, in another hand, there are still available market in this region. Considering this scenario, with an aid of a market research and dedicated project studies, targeting the consumers as well as the competitors, it was possible to identify opportunities and viable strategies to introduce the new company on the market Therefore, this project consists of a process of creating a branding strategy and a visual identity, based on real data analysis. The obiective was to identify the best method to communicate with the target public, by developing a Branding strategy, allowing the company to follow a coherent action line, making possible its management according to its premises. The first action to make it possible, was to create a visual and unique identity allowing the interaction with clients through graphic elements and visual content like logo, packaging, uniform, support materials and guide for social media. At end of this project, the Salvê! will be able to establish itself in the market in an assertive, professional, coherent, and spontaneous way, attracting loyal customers, becoming a successful and known brand in the market!