O jogo digital Ann em PT-BR: para além dos processos de tradução e localização

Abstract

The electronic and digital games market is one of today's most lucrative industries. Market indicators show annual profits in excess of billions of dollars. And as this market expands, the translation and localization of these products is also on the rise. Electronic and digital games feature numerous genres, such as sports, fighting, RPGs, action, etc. Due to the high storage capacity of today's media, and the advanced technology for developing these products, it is now possible to make a single electronic or digital game present in its gameplay the characteristics of several genres combined. In addition, over the years of development of the industry, they have started to present more and more textual information; such information is present in the scenarios, plot, narration, dialogs, items such as letters and various documents, descriptions of items, missions, character profiles, options, terms of responsibility, and even on the boxes of games sold on physical media. Such products have a vast demand for the translation and localization of their content in order to, on the one hand, provide a good experience for players, who will be able to understand the story and better understand the gameplay dynamics, and, on the other hand, expand the market of the developers in several countries, provide accessibility, and possibly increase the volume of sales. In order to explain the types of game localization, this undergraduate thesis presents the four types defined by Chandler and Deming: games not localized, box and docs, partial localization, and full localization. One of the main tools used by translation and localization professionals for electronic and digital games is the CAT Tools (Computer Assisted Translation Tool), which allow, among their many functions, the creation of translation memories and terminological bases that not only speed up the work but also provide a more effective consistency of the terminology used in the project. Thus, this study presents the translation and localization of Ann, a digital suspense and survival horror game developed and released in 2021 by Jason "Rong" H., comments on the processes adopted since the extraction of the text in the game's development software, shows the import of the text in CAT Tool MemoQ 9.10.14, discusses aspects considered relevant to the project, and presents results that evaluate the advantages and disadvantages of the use of translation memories and terminological bases both in the translation and localization of Ann, and of games in general.