Brainstorm do Português: proposta de comunicação visual sobre o uso da Língua Portuguesa por estudantes e profissionais do Design Gráfico

Abstract

From the context provided by WEB 2.0, social media "Instagram" has stood out for offering an environment for interaction, dissemination and sale of brands, personal profiles, products and services. The professional Designer, working alongside the Advertiser, now offers a new type of service: the development of logos, profiles, and exclusive publications for Instagram. In this field of activity, mastering the Portuguese language is an important factor to ensure a good image of the client and/or its brand. Linking Instructional Design tools to Instagram platform formats, this work developed a proposal for visual communication aimed at creating digital content to clarify doubts about the correct use of the Portuguese language, having as target audience students and professionals in the field of Graphic design. The ADDIE model (Analysis, Design, Development, Implementation and Evaluation) was used as a methodology for developing the profile, entitled “Brainstorm do Português”. Focusing on basic rules of correct writing in the Portuguese language such as spelling, accentuation and grammar, the proposal seeks to provide a creative alternative for design professionals and students to act in an appropriate way when preparing content for Instagram.