Avaliação do serviço logístico sob a percepção do varejo: um estudo empírico numa rede voluntária de supermercados patrocinada pelo atacado

Abstract

The focus of this research is evaluated the logistics service and how this indication can help to define actions in strategic, tactic or operational level. In this way, a research was made to know the view of retailers about logistics service offered by the suppliers, specially, the wholesaler that sponsor of the voluntary net. This research will be made in description technique, with survey and secondary data analysis. This work is concerned with "what" is the net created by wholesaler and retailers, "who" is the wholesaler and retailers belong to voluntary net and "what" are the elements of customer service recognized by retailers from theirs suppliers. The contribution of this research is show the elements of logistics system, related to the order cycle, evaluated important to the retailers and in second time, evaluated if the logistics factors are associated with the strategic alliance between wholesaler and retailer. In conclusion, it shows how the logistics activities can show continue competitive advantages to the companies involved, creating value to the final client in the grocery supply chain.