Bliss design decor: o design conceitual para uma empresa de decoração de eventos

Abstract

This work presents the creation of a concept office to improve receptivity of face-to-face service of clients of the company Bllis Design Décor, which operates in the events market since 2016. The company has been standing out in the market due to its innovative development within the events segment, as it seeks to explore affective memories and offer personalized and creative solutions for its clients, serving corporate and individual event projects. However, it is necessary the idealization of a concept space with environments that resignify face-to-face service in a different, assertive, and sensorial way, enabling sensory and affective experiences that correspond not only to the service, but also seek to achieve another “purchasing” experience related to the provided services. Exploring comfort, warmth, sensations, and other possibilities that sensory design can offer was the project strategy that guided the design of the space, making the office’s aesthetic much more attractive to clients. As a methodology we used a process design that was developed according to the Double Diamond’s four phases: Discover, Define, Develop and Deliver. The result was an interior project in which references close to minimalist aesthetics molded a “neutral” environment capable of receiving diverse and different customer profiles.

Keywords: Concept Space, Parties, Sensory Experiences