Racismo nas relações de consumo: do mero aborrecimento à violação de direitos fundamentais - perspectivas do direito antidiscriminatório e dos direitos humanos

Abstract

Racism in consumer relations is a topic of extreme relevance to Law in the current Brazilian legal context. Black people are still seen as abject beings, constantly dehumanized in consumer spaces, reduced to the condition of objects and not consumers, losing their subjectivity, directly affecting the human and fundamental rights of Black people and minorities. The focus of this thesis is on how Consumer and Anti-Discrimination Law should act in combating racism in consumer relations, using legal instruments to prevent, combat, and remedy discrimination, enabling substantive equality, human dignity, and fundamental rights. The research adopts a qualitative methodology, of a bibliographic and documentary nature, with an analysis of current legislation and specialized doctrine, seeking efficient legal remedies to combat racism in consumer relations. It is concluded that combating racism in consumer relations dictates that Consumer and Anti-Discrimination Law act to protect Black people and minorities against structural, direct, and indirect racial discrimination, promoting equality, preserving human dignity, and creating public policies for reparation and punishment of discriminatory acts.