Entre o incentivo e a incerteza: como a desinformação impacta a aceitação da Lei Rouanet

Abstract

This dissertation analyzes how disinformation about the Rouanet Law (Law No. 8,313/1991), the main tax incentive mechanism for culture in Brazil, influences public perceptions of this cultural policy based on users’ comments on Instagram posts. From a methodological perspective, a qualitative approach was adopted, using content analysis guided by Bardin’s (2011) framework and applied to a corpus of 744 comments extracted from 50 public posts on the platform. The comments were coded across five analytical dimensions: type of (dis)information, underlying views of culture, position toward the law, symbolic effects on public opinion, and engagement characteristics. The results show that disinformation predominates over accurate information and is disproportionately associated with views of culture as a superfluous expense and as ideological indoctrination, producing hostility toward culture and the delegitimization of the State. In contrast, accurate information is concentrated in conceptions of culture as a right and as an economic driver, generating effects of policy support. The analysis of engagement dynamics further reveals that approximately 80% of disinformation comments circulate with markers of emotionalization, polarization, or spectacularization, whereas 73.8% of comments containing accurate information show no such markers. This asymmetry can be understood in light of the algorithmic amplification of emotional content and the platform business model based on the monetization of attention. The study contributes to the understanding of sociotechnical mechanisms that undermine the social acceptance of cultural funding instruments in the contemporary digital environment. As a Technical-Technological Product, a Practical Guide for Cultural Managers to Respond to Disinformation was developed.