Moldar e padronizar: um estudo sobre o padrão estético feminino e as redes sociais

Abstract

This final course project seeks to analyze beauty standards as instruments for maintaining gender oppression and social control over women, bringing these reflections to the current context, which is marked by digital intentions. The objective is to understand how aesthetic standards, currently disseminated and reinforced by social networks, impact female subjectivity, reinforcing structures and patterns of patriarchal control. The research was divided between the bibliography, which articulates the ideas of Bourdieu (2019), Foucault (2009), Beauvoir (2016), and Wolf (2022) to understand the social construction of the female body and its relationship with aesthetic pressures, also bringing in Castells (1999) and Miskolci (2011) to contextualize the discussion within the environment of social media, and the empirical part carried out through the application of a questionnaire with young students who use Instagram and TikTok. Based on the literature review, analysis of the dynamics of these networks, and the application of the questionnaire, the study highlights how aesthetic standards have been reinforced in the digital environment, contributing to the perpetuation of subtle mechanisms of symbolic oppression that keep women in a cycle of dissatisfaction and subordination.