Grotezke: produção visual e design gráfico como ferramentas de lançamento de coleção de acessórios alternativos subculturais

Abstract

This work aims to develop the visual and graphic production of a catalog for the launch of the alternative accessories collection of the independent brand GROTEZKE, embedded in the Brazilian queer underground clubber scene. The research was based on the analysis of subcultures, countercultures, and marginalized movements, highlighting the relevance of aesthetics and performance as instruments of symbolic resistance and identity construction. Furthermore, it investigates visual production as a tool for expression, resistance, and legitimation of dissident aesthetics. Through theoretical analyses and visual references, the study articulates creative direction, photographic production, graphic design, and editorial design, structuring the process according to Lobach’s methodology. The results show that graphic design and photography can act as instruments of inclusion, belonging, and identity strengthening of subcultural communities, contributing to innovation, plurality, and authenticity within the field of contemporary design.