Quando o rock vira notícia: o Dia Mundial do Rock no telejornalismo da Rede Globo e de suas emissoras afiliadas (2012-2016)

Abstract

This paper analyzes how the World Rock Day celebration was themed and portrayed in Brazilian television news, based on reports from Rede Globo and its affiliates between 2012 and 2016, available on the Globoplay streaming platform. The material was subdivided into thematic areas and analyzed using an analytical framework to break down its constituent elements. The research sought to understand television news representations through the media agenda promoted by July 13th, popularly known in Brazil as World Rock Day, which has consolidated rock music annually in recent decades as a mass culture phenomenon. We identified narrative strategies employed, such as interviews, musical performances, the use of archival footage such as concerts and music videos, as well as allusions to historical events such as the 1985 Live Aid festival. We analyzed how these elements contribute to the development of meaning, the notion of current events, and the evocation of affective memories, such as the appeal to nostalgia and the creation of group identity. Thus, we observed how these elements were articulated in the construction of the television news narrative that consolidates a historical continuity of the expression "rock."