Arte e Design: o uso da ilustração digital como ferramenta de comunicação social no desenvolvimento do design socioeditorial

Abstract

The objective of this work is to establish a discussion about the relationship between art and design in order to understand how digital illustration can be used as a visual communication tool within the printed materials of socio-editorial design. The proposed study aims to identify the thresholds that can be incorporated into postmodern design and how its application can be directed toward graphic and editorial products that meet industry demands while addressing issues relevant to the global social context.

The chosen theme, intended to provide a foundation for the research and to support the conception of the socio-editorial project, is as follows: the experiences of women in the labor market. It is evident that thousands of graphic and editorial products are launched worldwide every day. However, only a small fraction of these exhibit a social, disruptive, and simultaneously welcoming nature, particularly toward the female audience engaged in the workforce.

Given this, in the information age, the need arises to disseminate this knowledge in a critical yet approachable manner, utilizing the most appropriate tools design has to offer. In this project, editorial design will serve as a fundamental element of graphic communication, capable of being widely disseminated while carrying an experimental and artistic character in the conception of its materials.