Tradução audiovisual e streaming: a legendagem em arrested development

Abstract

Audiovisual Translation has grown more and more relevant in society since the rise of cinema, with renewed developments in the digital age. The recent increase in audiovisual content in video streaming platforms has bred new ways of production and particular demands to professionals of Translation. Tighter deadlines and multiple translatorship are average practice in streaming giants such as Netflix. Even though an internal subtitling system exists, sitcoms such as Arrested Development are still challenging to any translator. The vast amount of written text is filled with running gags, which Pelegrini (2016) describes as comic expressions repeated throughout the episodes and therefore demanding early assimilation by the viewer. This study aims at the Portuguese translation of one of these comic expressions. All the occurrences of a running gag and its respective Portuguese subtitles were compared in order to analyze how the translations influenced the reproduction of humor as well as the coherence and cohesion. The analysis revealed that the variety of translations impacts textual coherence and cohesion which might compromise its comprehension by the viewer.