A nulidade do indivíduo e a (im)possibilidade de resistência: um paralelo entre Marcuse e Horkheimer

Abstract

This research aims to analyze the nullity of the individual in the face of a society governed by advanced capitalism and the (im)possibility of resisting total administration. To achieve this, in the first moment, we explore the philosophers' conceptions of the individual and society, analyzing how their critical perspectives on advanced industrial society contributed to understanding the contemporary relationship between individual and society. We also seek to understand why individuals continue to blindly adhere to the harmful values of the administered world, introducing, at this point, the concept of the social atom and pointing out the invasion of the individual's private space.In the second moment, we aim to examine the new gears of domination and repression in the administered world and how these operate. The research concludes by elucidating new forms of repression and domination. Additionally, it addresses the concept of social change and the need to rethink it, taking into consideration the transformations of advanced industrial society.