Bucha vegetal: conceito de campanha de conscientização por meio do Design no Triângulo Mineiro

Abstract

The social role of Design is extremely important for the development of society as a whole, whether through concepts, lifestyle, advertisements, between others. Almost everything we consume is linked to what the designer designs and, if we have this power in our hands, we need to use it to ‘sell’ the concept of conscious consumption. With this in mind, this work aimed to develop a concept for an awareness campaign about the use of loofahs vegetable, as a way of encouraging practices for more sustainable consumption through the use of a natural material To this end, the work was structured in the methodology Double Diamond which consists of a dynamic Design method where the professional can go back to the beginning of the process if the solutions do not solve the problem proposed. The conceptual proposals developed indicate possibilities for dialogue with the community, mainly through images and short texts that can quickly and easily communicate the benefits of using vegetable loofah day to day.