Menino: Rafic Farah e o design gráfico da revista Trip

Abstract

This project emerged with the aim of intuitively disseminating the work of Rafic Farah and the post-modernist period through an immersive digital platform. Building upon the findings of Aline Marinho’s Scientific Initiation, supervised by Cristiane Alcântara, where in 2018, both conducted an interview with the designer and analyzed his work in the Trip magazine, resulting in extensive content that informs this project. The current initiative employed the Design Thinking framework proposed by d.Stanford, commencing with ideation and developing the entire visual identity through a conceptual immersion in the designer’s language. Subsequently, questionnaires and card sorting were employed to assess usage needs, followed by persona mapping and information architecture for the definition of the responsive website. Finally, prototypes of medium and high fidelity were created and tested both moderately and non-moderately. The outcome of this comprehensive process is a platform with an iconic visual identity that expresses the unique language of Rafic Farah, the Trip magazine, and post-modernism. Nevertheless, it still meets the objectives and user needs, providing an immersive, intuitive, and visually captivating experience.