Gestão de projetos: planejamento de escopo e tempo do lançamento de uma franquia da área de panificação

Abstract

Over the years, wheat-derived products such as bread have played an extremely important role in nutrition, particularly due to their nutrient-rich composition. In the Brazilian context, the bakery industry has shown continuous growth. With the evolution of this sector, an opportunity arises to structure it more efficiently through the franchise model. The significance of the topic is justified precisely by the growth of this industry in the country. This present work aims to analyze and develop scope planning and the required timeline for opening a franchised bakery unit, while examining crucial phases related to franchise establishment. These phases include setup steps, time estimation, employee training proposal, and equipment definition. The expansion strategy through the franchise distribution format was chosen to meet the growing demand while maintaining a connection with the parent company. The focus of this work is directed towards identifying the necessary requirements for establishing a new unit, along with estimating the implementation timeline. To conduct this analysis, the PERT/CPM method was utilized, aiding in identifying start and end dates of activities and identifying the project's critical path. Consequently, the achieved results offer an analysis grounded in real data, which will be useful for future reflections. Moreover, the partial conclusions provide a foundation for subsequent discussions and actions, highlighting the importance of ongoing collaboration to ensure project success.