O uso de Drones FPV para aplicações em produções audiovisuais: propaganda Vivo

Abstract

Unmanned Aerial Vehicles (UAVs), or simply drones, are used in a wide range of applications, including audiovisual productions. However, drones are operated remotely by a human on the ground and generally lack the ability to provide an immersive experience, which is an important aspect in the remote operation of robots. Currently, there is a clear trend towards the use of drones for aerial cinematography and media production in general. Two reasons can be pointed out for this movement: drones can be equipped with high-quality cameras and, at the same time, they are not very expensive. These advantages have facilitated their use, both by professionals and amateurs. Secondly, due to their maneuverability, they expand the aesthetic possibilities for media production, as they can create new and unique frames. Thus, the objective of this work is to present a case study comprising the entire audiovisual production process for an advertisement for the telecommunications company Vivo using a First Person View (FPV) drone. In this way, the paper presents a literature review on the application of drones, the process of designing, building, and configuring an FPV drone for audiovisual production, as well as the results of the commercial recording.