Criação de um projeto de Branding para um escritório de Design

Abstract

Within the evolution of society’s consumer habits new necessities came up, in between them, the necessity of differentiation of products. Because of that, what today we now know as branding emerged, which is the perceptions of what people think of a brand. From visual factors, sensorial, experiences to written factors, all of those influence the perception of customers and have the capacity to retain and attract clients. Lastly, branding became strategic to big and small companies. The present Course’s Conclusion Work has the objective of creating a branding project for a design studio, with the principal focus being the online application of the brand, since the studio works only online and has no physical place.