O design aliado à sustentabilidade no desenvolvimento de uma marca gráfica atuante no mercado de papelarias personalizadas

Abstract

Even in the face of the rise of technologies, Brazil still stands out today as the second largest producer and the largest exporter of paper in the world. These materials are often discarded in a short period of time, performing a specific function and returning to the environment without the possibility of rehabilitation. The present work was developed with the objective of combining graphic production with sustainability, contributing to an end that benefits the environment of these materials. Through a partnership with the micro-enterprise Criart Produções, active in the stationery market for social and corporate events in the city of Uberlândia-MG and region, the intention of the project is to develop the redesign of the company's brand and implement a graphic production using sustainable stationery. For this, a survey was carried out aimed at a specific audience of users in order to substantiate and collect data that justify the effectiveness of the intention of the project. From the obtained data, it was confirmed the lack of the target audience in relation to the accessibility of the studied materials and an interest around the theme. As a result, through trimmings and scraps of paper offered by the partner company, it was possible to produce seed paper, a material used exclusively in the sustainable line created and implemented for Criart Produções. In addition, the whole brand was redesigned in order to reposition its image. Design contributions that enable the company to assume a prominent position and make it competitive in the market