Plano de negócios para análise de viabilidade de uma empresa desenvolvedora de jogos para computador

Abstract

The present study aims to analyze and present a business plan and the proposal for operational and economic viability of a company that develops computer games, named Aftermath Games. Alongside the trend of innovation and the idea of entrepreneurship, the business plan emerges as a tool to help in the process of creating a new organization. This study consists on the elaboration of a business plan based on the model suggested by SEBRAE in the booklet “How to Elaborate a Business Plan” of 2013, along with some changes taking into account the business model presented. In addition to the business plan, two surveys were also carried out previously in order to assist the analysis. This study was organized into seven parts: theoretical framework, executive summary, PEST analysis, market analysis, marketing plan, operational plan and financial plan. Overall, the viability indicators showed that the company has excellent profitability, rentability and a short-term payback, of 10 months. In summary, even though every business has its share of risk, the analysis of the business plan shows that it is a viable business, as long as it remains faithful to its differentiation strategy and business model.