O espaço comercial como agente promocional da produção artesanal local em Uberlândia (MG).

Abstract

Understanding the Artisanal Production of a region as an important resource for the preservation of cultural heritage, which in turn carries with it the appreciation of communities, lifestyles, values, memories and stories, translating, through its produced artifacts, all the essence of a territory and its culture; the present work aims at the development of a conceptual project of Interior Design, for the promotion of crafts and the local artisanal company, in order to build a segment of credibility focused on this production as an economic, social and cultural sector in the city of Uberlândia – MG. From the bibliographic study carried out in this present work, it was identified that despite already offered in recent years, proposals and alternatives with an emphasis on the appreciation and training of artisanal production and the producers who develop it in the country, with emphasis on the city of Uberlândia, which this present work is inserted, there is still a lack of projects and actions aimed at designing spaces of credibility and value for the commercialization of products and greater visibility in the current market. Thus, the problem turns to this absence of strategic commercial spaces, allied to the role of Design and its broad ability in the creation processes and methodologies to propose solutions and results of real contributions.