Atípica cerâmica: desenvolvimento de identidade visual para uma marca autoral

Abstract

The project developed in this following course conclusion work results in the elaboration of visual communication, graphic pieces and the visual identity manual of an authorial brand of handmade ceramics. Since the issue of differentiation is a point to be consider when we talk about creating a new brand, the author believes that showing sentimentality and self-knowledge for the practice of creation can be, in addition to being genuinely more practical, more strategic. The creation process was framed as free, spontaneous, and non-linear. The creation process was framed as free, spontaneous and non-linear. It was chosen not to follow a pragmatic process, although it can use several commonly used tools in design, such as brainstorming, semantic dashboard and analysis tools. The work addresses concepts, properties, history and potentialities of topics such as ceramics, craftwork, design and its various aspects.