Planejamento estratégico de supermercados: um estudo bibliométrico de 10 anos

Abstract

The objective of this article was, by means of a bibliometric survey, to map the scientific publications that analyze strategic planning in supermarkets, and to highlight the characteristics of these productions during the period from 2008 to 2018. This is a Bibliometric Research that had the help of Microsoft Excel and Power B.I (Business-tobusiness) tools in order to analyze a database of articles coming from Anpad journals and events, with 105 articles about what is being produced in Brazil. In this database the periods, means of publication, years of publication of the papers, titles, authors, means of publication, objectives, keywords, periodicals, approaches, technical procedures, themes of interest, citations and reference works were analyzed. With this the Lotka, Zipf and Braadford laws were applied in order to analyze this database. With this study, it can be affirmed that the theme strategic planning in supermarkets is still not so explored. In the last three years the research on the subject has decreased, the financial area is not explored on this subject, the large supermarkets are still the ones with the most research. Most of the articles were done in partnership, the period of greatest publications was from 2010 to 2014, and the author who most engaged for publications on the theme was Edgard Monforte Merlo.