Os impactos das tecnologias digitais na produção, distribuição e consumo de conteúdos radiojornalísticos: um estudo de caso da Rádio São Francisco

Abstract

In 2022, the centenary of radio in Brazil is celebrated. Since the first official transmission, the vehicle has undergone numerous transformations. In this context, this research seeks to understand the impacts that digital technologies cause in the production, distribution and consumption of the journalistic production of Rádio São Francisco, based on a case study. Through field visits, descriptive analysis of the broadcaster's journalistic programming and semi-structured interviews, it was possible to understand the strategies adopted by the vehicle to keep its production active in the context of digital radios. During the course of the investigation, we sought to: a) present how digital technologies are present in the journalistic production routine of Rádio São Francisco; b) point out what changes were necessary, from the advent of digital radio, to remain competitive in the market; c) show which elements of digital radio are present in the station; d) collaborate with the bibliographic review on the subject of digital radios. The research results confirm the hypothesis that, during the 51 years of Rádio São Francisco, new technologies changed aspects of production, distribution and consumption of journalistic production on the radio. In general, it was seen that new tools, team specialization and implementation of a digital transformation process were necessary for the broadcaster to remain competitive.