Confeitaria Trindade: desenvolvimento de identidade visual através dos métodos de design

Abstract

Graphic Design proves to be an ideal tool for boosting brands and consolidating companies in the market. Visual Identity acts as a requirement for these brands to communicate their true essence and capture customers who share and believe in the same philosophy. The present work of conclusion of course has as object of study Confeitaria Trindade, a company of artisanal and homemade production of the city of Uberlândia, that was born in the pandemic of Covid-19, and that now, like several companies of that period, seeks to establish itself in the market. For this, a Visual Identity project will be implemented that communicates everything the brand is and what it has to offer to its audience. Design methodologies applied to the needs of the project will be used. The aim is to conclude that a Graphic Design project can help attract new customers and improve the company's social and commercial image.