A revolução da moda e o papel social do jornalismo: uma análise do blog fashion revolution

Abstract

This monograph has the proposal to analyze the reports of the Fashion Revolution blog, hosted on the Carta Capital magazine's website, in specific the 9 reports that talk about the campaign #quefefezminhasroupas, to verify the social role of fashion journalism in combating modern slavery within the fashion industry. In order to fulfill the objectives, it was sought to identify and analyze how fashion journalism reports the fashion movements and its industry, through a reflection on the relationship between journalism and fashion. For this, we used the dialectical method of analysis, which aims to invite people to reflect on the backstage of the industry and the positioning of brands. The results achieved show that the articles were delivered to the community in the sense of informing and not reporting, thus running away from the social function of journalism.