O papel social do design editorial voltado para a revista digital: análise comparativa da representação do feminino em 100 anos, de 1920 à 2020.

Abstract

This work originated from the author’s interest in developing an editorial project for a magazine that was the result of a historical research on Brazilian female editorial design, in a retrospective analysis of 100 years until today, the date of publication. The research and analysis of peers clarify how editorial communication in each decade dialogued with the female audience, or of the female audience. A very rich survey of national design, which shows a wide range of content and layout. Having the knowledge that graphic design adds enormous value in digital media vehicles, and editorial design helps communication. The present work sought to analyze the configurative characteristics of editorial design, to map and demonstrate the transformations in the representation of the female social role. In summary, the work seeks to develop an online distribution magazine, as a result of the pandemic and online defense of this method, which is the result of proprietary design technologies, which supported a segmented and detailed audience and guided the editorial choices and graphic solutions of the magazine. The graphic project seeks to ensure visual clarity and combine sustainability in its distribution and business policy, allied to the magazine’s marketing, mission and values. This is the premise that emerged due to research and understanding that there is no national production for the niche and specific briefing and seeks to select the best means of communication that the year 2021 can provide for a digital magazine, in a more digitally impossible time.