Masculinidades: discursos de como ser homem a partir de produtos culturais

Abstract

The study analyzes the discourses about masculinities uttered by cisgender, heterosexual men in virtual environments, specifically on YouTube. We seek to situate this work within the field of gender studies, contextualizing the advances due to feminism, academic and social group efforts for the dismissal of masculinity and patriarchy as the basis of Western society. We used as keywords in our search the terms "being a man", "masculinity", "fragile masculinity" and "toxic masculinity" and obtained a total of 16 videos to be contemplated. In analyzing the content, we sought to correlate gender studies, specifically about masculinities in order to work out how traditional masculinity, machismo, and the new discourses and ways of being masculine are located in the virtual debate. Through the data obtained we observed both the traditional masculinity linked to historical institutions such as the church and the police, and new masculinities close to cultural products such as movies and series. We also observed the commodification of behavioral ideas, both through series and courses for individual success, success in relationships and so on.