Orientação empreendedora e regionalidade: Um estudo em cervejarias artesanais do estado de minas gerais

Abstract

The Craft beer market is dynamic, with frequent product and production process innovations. Brazil, which is the third largest beer consumer in the world, has had a large growth in the craft sector in recent years, with Minas Gerais State being one of the nationwide highlights. Emergent markets generate important discussions in the academy regarding the study of the entrepreneurship phenomenon. This is a field of study relatively recent in Administration. There is, therefore, different approaches and aspects about this subject. In this work the entrepreneurship phenomenon was approached from the entrepreneurial orientation concept, because, as highlighted during the text, there is a positive relation between the level of entrepreneurial orientation and firm performance. Therefore, it was aimed at answering the following question: How is the entrepreneurial orientation of craft breweries situated in Minas Gerais State configured? The research objective was, therefore, to understand the entrepreneurial orientation of four craft breweries located in different regions of Minas Gerais State, being two of them in Belo Horizonte Metro area, and the other two in the city of Uberlandia. In order to materialize the objective of this work, and in accordance to the dissertation model proposed by PPGA/FAGEN, two articled were written, both utilizing the entrepreneurial orientation concept, each in one of the regions mentioned above. Besides the two articled and the conclusion, a comparative analysis of the entrepreneurial orientation was carried out between the two studied locations. This comparison enabled identifying the similarities and differences of EO between the two regions, as well as raise discussions regarding regionality in the entrepreneurship framework.