Entretenimento e divulgação científica no YouTube: uma análise comparativa dos canais Nostalgia e Nerdologia

Abstract

The present paper investigates how entertainment can be used as a scientific communication tool on YouTube. Discussion concerning the concepts of entertainment and scientific communication, especially in Brazil, covering its history, possible definitions and related terms are conducted in order to achieve this paper’s proposed goals. The achieved results are based on a documentary and descriptive analysis, through content analysis of four videos from the Nostalgia and Nerdologia channels about the shape of the Earth and vaccines. Through a comparative method, the research found that entertainment can be perceived on the research objects, mostly by the use of visual and sound resources, which can be interpreted as a legacy of television and radio.