Economia compartilhada: uma avaliação dos ofertantes de bens e serviços da cidade de Uberlândia (MG), 2018

Abstract

From the emergence of a new economic model, with the reduction of transaction costs caused by technological advances, the online and direct connection between consumers and sellers has become easier, allowing the sharing of goods and services between people connected independently of if they know each other. Companies are adapting or emerging within the shared economy, as this new form of people is related and commercialized based on the sharing of goods and services, in a faster way, with lower cost of transactions and not necessarily depending on monetary exchange. The objective of this work is to evaluate the shared economy market of the city of Uberlândia, verifying the organizations involved, identifying the characteristics based on the view of the suppliers of goods and services in this market, as well as to verify how the entrepreneurs understand the concept behind this new economy. The theoretical framework was developed on the theme shared economy, addressing its emergence, up to the current context, in a global and national way. A qualitative research was done, based on a semi structured script and observation, using the case study as a strategy. In-depth interviews were conducted with the managers of four organizations operating in the city, where it was mainly found that collaboration as the basis of shared consumption. It can bring people together locally, personally or through the internet, generating interactions in a way that has never been possible before, becoming active citizens with companies, participating in strategic decisions of companies with information provided. It is growing more and more in the city in question, which has great potential for growth and development of this market.