Influenciadores digitais na odontologia: análise da qualidade da informação

Abstract

Currently is often to know people that is afraid of dentist and that only go to the clinic when they feel pain. In those cases, usually, the lack of personal higene and the low frequency can lead to a higher problem. Beyond that the later search of proper treatment can resout it in to something painful and traumatizing, besides the price that increase too. In the clinic the is often to see pacientes that, due to the fear, has pressure change, use of nonprescription medication, among other desperate attitudes taken to avoid or postpone the dentist. However, with the digital era, a lot of changes ocurred, including the people behavior. One of those, is that now a days, a lot of people look at the social media ways to self affirm, looking-for a person that have been faced the same situations that her own. Thereby, there is an visual, social, behavior and circunstacial indetification, that is not different in odontology. The people that work with that kind of sameness are the digital influencers. These haves a large volume os followers thus they can insert information in thousands lives, being them about beauty, art, health, among others. The purpose of this article is to evaluate the quality of those informations past to the audience. As the digital influencers haves the confidence and crediblity of their followers, they can do the opposite of etical and good health pratice.