Percepção de consumidores da cidade de araguari sobre sistemas de produção de suínos.

Abstract

The aim of this study was to characterise the profile of the consumer in relation to pig production systems, focusing on their product-related habits, in order to identify points with potential for improvement in pig production, the real reasons for buying such meat; what level of knowledge of the production of pork, and what do they think about it; what is the knowledge of the effects of swine meat on the human organism; among others that will cover pork in the current context. The research, of quantitative nature, was conducted in a supermarket (MegaTejotão), located in the municipality of Araguari (MG). The random sample comprised 100 interviews, in which structured questionnaires were used to identify the relevant factors for improvement in welfare conditions. These were applied to consumers found outside the store in order to purchase meat products.The analysis ofthe answers was made bydetermining the frequencies of each parameter researched. It was concluded that the progress observed in the pig chain is not yet clear to the consumer, given the great lack of information on everything involved in the pig production chain. Strengthens the need for the implementation of consumer information policies, which eliminate distortions of consumption, as well as clarification of treatments in which pigs are industrially subjected; ensuring that the consumer has a better vision and adequate knowledge when purchasing a product.