O poder da comunicação durante o regime militar brasileiro: uma análise crítica

Abstract

The 1964 coup was, at the time, considered by the military as the beginning of a true revolution that would lead Brazil to such an economic development capable of competing with the world most important economies. However, was necessary to take measures of civilizing nature to keep the population under a kind of social conservatism and political conformity in order to believe in the potential of the new governmental measures and the country itself. Thus, the military, which had enormous difficulty to communicate with the population and were initially noticed with apprehension and without empathy, created communication and propaganda tools to influence society through discourse. Thus, this article collected nine advertising pieces with great representative power to investigate, from the perspective of Critical Discourse Analysis, how the communication was used to help maintain the status quo of the military regime.