Análise do discurso de gênero em “Irmão do Jorel”

Abstract

Animations are a vehicle of language that in addition to entertainment can also serve as an educational source for children. This work carried out a study under a specific episode entitled "Fúria e Poder Sobre Rodas" of the first cartoon produced by the Cartoon Network Brazil with Copa Studio, that’s “Irmão do Jorel” studied through the Netflix streaming feature. For this, we used the French Discourse Analysis as a theoretical-methodological approach. The objective was to understand how gender issues can be approached and transmitted when directed to the children's audience in Brazil through a communication vehicle that is the media. As a result, in this specific cartoon and in this specific episode, an attempt was made to deconstruct and demystify the socially constructed ideas and stereotypes of gender, feminine and masculine, through verbal and visual resources, questioning such ideas.