Atributos que interferem na decisão de compra entre loja física e loja virtual dos alunos do curso de Ciências Contábeis da Universidade Federal de Uberlândia.

Abstract

E-commerce has emerged as an option for transactions traditionally carried out through traditional commerce and becomes increasingly attractive when observed its operational characteristics - reducing the cost of systemic, physical and manpower investments - benefits offered to the consumer, growth of the network connections and cultural update. The objective of this work was to identify the factors that influence the process of the student’s decision when there is a choice between two purchase environments - virtual store and physical store. This study is considered descriptive and to make the data researched feasible, some authors who also study the topic were consulted. After reading and obtaining directions and knowledge, a questionnaire was made and applied to the chosen sample. The data collected on paper were tabulated in Microsoft Excel. The method used to gather information was the sum of answers by option in each question, characterizing the type of calculation as frequency. The results obtained reinforce previous studies and it is concluded that the main factors mentioned in the process of choosing between physical and virtual store are: price, safety in navigation, data security, punctuality in delivery, ease of comparison and time saving. The transactions mainly happen by credit card and the demand is higher for electronics followed by clothing and accessories.