Design estratégico: proposta de intervenção em uma empresa do segmento de moda Activewear

Abstract

At present, it is possible to perceive the level of competitiveness and individualism among people, the result of globalization and the scenarios of political, economic and social instability. In addition, it is the level of power of pessimism in all social dimensions, the form, the involvement and the engagement of society in collective actions and social actions. In the midst of this scenario, the designer is one of the most capable of helping to transform a relationship between individuals. This capacity is mainly related to the systemic vision that the designer can develop, to be able to visualize and design the structure of futures in an integrated way. Thus, the objective of this work was to propose a strategic project for a company in the active fashion segment as a tools tool for the construction of a future scenario that provides a closer approach between an analyzed company and an environmental concern. As a result, a proposal of analysis for the creation of a process of production of ecological products and a production of results reinforcing the company with the environment, mainly the practice of sport fishing.