Análise do setor terciário em empreendimentos do programa Minha Casa, Minha Vida (PMCMV): um estudo de caso em loteamentos do bairro Shopping Park em Uberlândia-MG

Abstract

The present work addresses the discussion of the emergence of trade and service in Social Interest Housing (HIS) projects. In this sense, the main objective of this research is to understand the socio-spatial role of the tertiary sector in some housing developments in Shopping Park – a neighborhood in Uberlândia-MG, which derived from the National Housing Program (PMCMV). The region is mainly characterized by the distance and difficulty of access to urban centralities. In addition, the scarcity and precariousness of public facilities in this area are notable. This means that these dwellings are extremely fragile and vulnerable physically-territorially and socially. However, it is noted that the residents continue to overcome these difficulties and adapt the local environment to improve their quality of life. One of these adaptations are the commercial and service establishments, attached to their homes. In this sense, it is proposed an analysis of these commercial enterprises and their consumer market. Thus, it is necessary to understand the context in which the enterprise was implemented and its urban insertion in the city - through data collection, spatial analysis and interviews; understand the National Housing Policy and, specifically, the “Minha Casa, Minha Vida” program - through a normative revision in the appropriate legislation; to characterize the tertiary sector in the Case Study - through field survey and questionnaires applied to the entrepreneurs; to diagnose the profile of the merchant, to draw the socioeconomic profile of the population and, finally, to better understand the needs and perceptions of the residents - through questionnaires. The research aims to contribute to possible reassessments of the National Housing Policy as well as foster discussions and research on the tertiary sector in PMCMV enterprises, from the understanding of the needs beyond the "shelter" without effective provision of the right to the city - infrastructure, transportation, social facility and commerce.