Análise mercadológica do portfólio de produtos e eventos da Associação Atlética Acadêmica Monetária da UFU

Abstract

This study aims to analyze the products and events offered by the Monetary Academic Athletic Association to the students it represents. Through a questionnaire with the students, we sought to understand the motivations, interests and identify new models of products and events in the interest of respondents. There was also a benchmarking with other athletes to compare forms of planning, portfolios and actions and analysis of historical data of monetary athleticism. It was concluded that the association can more effectively exploit its sales potential, plan more coherently the launching and sale of products and produce other types of events that are of interest to its public. We also identified the main motivations of the university students to participate in the events and for purchases, which are the love and pride of belonging and the desire to disclose the brand, in addition, the association's need to structure its controls well and its Annual planning.