Estudo da linearidade das entregas e do volume de uma empresa do ramo de bebidas visando um equilíbrio semanal e otimização dos recursos da logística.

Abstract

In the current financial market, the incessant search for competitiveness has demanded of companies fast and accurate decisions in relation to their businesses. However, in most cases, having the right infrastructure and means, good marketing and advertising strategies, and offering products to consumers that meet their expectations do not always make the company a leader in its market segment. In order to stay alive in this competitive market, these companies need to develop differences which will offer their customers quality and low cost products, which are delivered quickly and in excellent condition. In a sense, logistics planning stands out as a key strategy for the entire production chain involved in this product to become effective, and in general, always respecting the satisfaction of the final consumer. Logistic planning is essential for any company that wants to survive and make a difference in the market, since this process is able to recognize optimization opportunities, reduce costs in activities and seek to boost its final results. With this, this project aims to study the pillar of planning of such company seeking to improve its method of delivery to customers, proposing a proposal in which we will linearize the visits to customers and their volume of drinks delivered during the week. Thus, we will be better distributing the cargo within the company's fleet, always aiming to optimize its resources and consumer satisfaction. Through this work, we start with an indicator, which measures such linearization, from 22.4% to 14.7%, that is, an improvement of almost 8%.