Análise economica financeira e o valor de mercado: estudo de caso das empresas de celulose listadas na B3

Abstract

The analysis technique of fundaments to investment is quite widespread in the financial market, especially in medium and long term investments. By means of indicators, investors can rise economic and financial health of the company and thus decide whether it is viable or not an investment. By this approach, solid companies tend to have more attractive roles, consequently, of greater value in the market. Other investors, however, prefer to use graphic analysis or speculation to make their operations, including currency speculation. Identify which variable impacts more in a sector it is essential to invest him with greater security. This study aims to analyze the evolution of the value of the market and of economic and financial indicators of Fibria Cellulose S.A., Klabin S.A., Suzano Pulp and Paper S.A. and Irani S.A. These companies are publicity traded companies in the paper and pulp sector listed in the B3. The indices used for this case study were those of liquidity, capital structure, debt and working capital. These indices were calculated and compared to the market value. It was accompanied by the evolution of the exchange rate to compare the influence of external factors in a market exporter. The results show which variables interfere more in the market value of these companies. With this research, it is expected that more investors and the general public will became aware of the importance of being set to the market of a company so that it can invest.