O design como ferramenta estratégica para a produção sustentável no Brasil: estudo de caso do ventilador Spirit e da cadeira ICZERO1

Abstract

The present paper work discusses some of the social, environmental, economic and political issues that permeate the discourse of sustainability, demonstrating the motivations, challenges and opportunities for a paradigm shift towards a green economy. These considerations also involve the design of products and aim at the demonstration of their important role as a strategy for the sustainable manufacturing of objects in Brazil. In order to achieve that, some guidelines, examples and tools for ecodesign are presented so that it can disseminate knowledge about best practices for the development of sustainable products in Brazil. Moreover, two case studies involving domestic products are developed, about the SPIRIT fan and ICZERO1 chair, in order to demonstrate how Brazilian designers are aligning their projects to the sustainability criteria. More specifically, the ecological criteria used in the design of products involving the entire lifecycle of products were qualitatively analyzed.